When Google Isn’t the Answer

First published in The Canny Outlaw

For many people these days, Google is the ‘home page’ of the internet—the jump-off point for everything. In many cases, with good reason. I’m a software engineer myself and I’m still astounded week to week at Google’s apparent psychic powers to know what exactly I’m looking for. In truth it’s a two-way relationship. Just as billions of users are ‘training’ Google’s algorithms—constantly fine-tuning its accuracy based on everyone’s clicks and queries—Google is subtly and constantly training me to use it in better ways. My job requires me to use Google all day—finding examples of code, documentation, specific answers to quirky error messages I may receive. Because of this practice and experience, I have come to be pretty good at knowing exactly what terms to punch in to get the results I want.

However, in my job I’m mostly looking for facts. Even if I’m after a relatively complicated solution to some specific software engineering roadblock I’ve run into that day, I’m still presenting a narrow, direct problem to Google. A search engine can easily find me the chemical symbol for gold, a range of online stores where I can buy t-shirts, and neatly present me with a gallery of pictures of Melbourne’s city skyline, but what happens when I want to learn how best to invest my savings, or even achieve happiness in life?

Posing an open-ended question to Google can often do more to cloud an issue than to clarify it. With a simple search one can be confronted with a deluge of information, many from less-than-trustworthy sources out to make a buck or push an agenda. The ‘instant-gratification’ mechanism of search-engine results does little to engage, inspire or encourage when it comes to broader subjects. There must be something else.

Read more..

..and even more photography.

A couple of recent shots with the Panasonic GX1. More to be found on my Tumblr.

More Photography

More playing around with the GX1 camera.



The Canny Outlaw – Issue 1 is out

I wrote an article titled “When Google Is Not The Answer” in a new iPad / iPhone magazine called The Canny Outlaw.

The blurb for my article:

For most people, Google is their home on the internet. While the ubiquitous search engine is indeed powerful, there are other ways to tap into the rich vein of knowledge the internet has to offer. In this article, Steve shares his life-shaping experience with one online community.

And an introduction on The Canny Outlaw and what it’s aiming to achieve:

The Canny Outlaw is a publication for people who are restless and dissatisfied with the way things are. The sort of people who are public-minded but detest politics, who love to know what is going on but hate keeping up with the news. People whose sense of unease with the world comes not only from the fact that so many of the solutions we employ aren’t working, but that we so often have failed to understand the problems in the first place.




The app is free and aimed to be read by anyone. I just read it cover to cover and are proud to be part of such great content.

Issue 1 Contents and Get The App!

Origin Energy’s Mobile Telemarketing / Harassment

Those who follow my Twitter would know that for the last week, Origin Energy have been trying to call my mobile phone daily. I say trying because I don’t pick up the phone. I refuse to. This has been a daily occurrence for 7 days now, and I’ll tweet about it every single day it continues.

People have also tweeted me back, asking me various questions. This post is for answering some of these questions and also hoping to shame Origin Energy somewhat in the process.

How do you know it’s Origin Energy calling if you don’t pick up?

After a few days of calls, I googled the phone number.

http://whocallsme.com/Phone-Number.aspx/99376453

Seems I’m not the only one curious / being harassed.

So it seems like it’s just a sales call, why don’t you pick up and find out?

I have my energy account with Origin Energy! I’m happy with this account – as far as I’m concerned there’s no reason to have a dialog with them about it.

Maybe there was a problem with your bill, and they’re calling you about it?

I double checked — I paid my most recent bill, on time and to the right amount. Even if they have some kind of problem with billing, I argue its bad form to notify me by phone. Your bills come by mail, therefore all correspondance relating to billing (overdue notices, other issues) should also come via mail. Without being savvy (googling the number), how would I know that the person on the other end is really Origin Energy trying to get me to pay up and not some kind of phishing/social engineering? It happens. Credit card fraud in particular is a huge business.

So perhaps they’re trying to sell you other services they offer, or affiliate services?

If this is the case then it’s highly disruptive. I use my phone for work purposes, too. Therefore I leave it on while working. I leave it on in case someone I know goes under a bus or has a stroke. When it goes off it better be for a decent reason, not “would you like to purchase a plasma TV off our affiliate company?”.

I know I wouldn’t have ticked some kind of box when signing up to Origin saying “please call my mobile phone with further offers” and if its embedded in some lengthy terms and conditions I signed, then I object to its unethical manner. Just because Apple’s 20-page iTunes terms and conditions might slip in “we have the right to behead you if we feel like it without repercussions” doesn’t make it right, or legal – or not ethically abhorrent.

Bloody hell, Steve: just pick it up once and it’ll go away!

I’m no tin-foil hat wearing conspiracy theorist. However, I find it easy to conceive of a world where if we don’t stop this now then every company you engage with will give you a phone call from time to time that you must pick up and say “no thanks” to get rid of them. Sure, for this particular case with Origin Energy it’s a one time annoyance. HOWEVER:

Imagine your preferred supermarket (via your loyalty card), phone provider, internet provider, travel agent you used that one time, gym, the company you bought your TV off, airline you regularly use, clothes store, magazine subscription, car manufacturer you bought your new car off, sport club you’re a member of — ALL feeling like it’s okay if they call you on your mobile to find out how you’re enjoying their product OR trying to up-sell you on further products and services because consumers originally felt it was okay just to kindly and briefly interrupt their day to say “no thanks”.

Telemarketing on your land line is one thing. It’s also well-loathed and objected to. On your mobile is 10 times worse and just because you engage(d) with a company shouldn’t give them license to call you every day until you say “no thanks”. The day I get 6 of these kinds of calls a day is the day I disable my phone number and instead use my smart phone for voip (ie skype) and messages over ip (eg. iMessage / whats app).

It’s not the caller’s fault. They’re just doing their job! You’re wasting their time.

It isn’t the caller’s fault. I’m not blaming them at all. They have a call list and a robot dialler that cycles them to the next call on their list, daily. In fact, I’m not saying Origin Energy is solely to blame here either. I’ve been told of Telstra and other companies in Australia doing the same thing. But the one that happened to me was Origin, and I’m going to make sure people know about it — including them and others like them. They’re setting an annoying precedent – and complacence on behalf of the consumer is giving marketers the inch that allows them to take a mile with your daily peace of mind when out and about.